If you have a problem or challenge, my job is to support you to solve it. My youngest client is 7 and my oldest in 93.
I trained with, and graduated from, the world's leading coach training provider, The Coaching Academy,
in London, UK, in 2014.
Previously I studied with and qualified with/graduated from various other business and personal development training organisations, including the
Institute of Financial Services, the Chartered Insurance Institute, The Kairos Foundation/The More to Life Organisation, Landmark Education and others.
I received an award for Continuous Professional Development in Coaching in October 2018
from the CPD Standards Office.
I am also an experiencd cognitive behavioural therapist, NLP practitioner and have run
businesses in industries such as publishing, broadcasting, real estate, public relations, financial planning and dance teaching. More info below.
I am an experienced counsellor, mentor and group facilitator and previously an award-winning business and personal finance journalist and
broadcaster, telecoms and technology writer. I have also worked as a regulated financial adviser and as a blue-chip PR consultant with experience of coaching, representing, advising and
interviewing captains of industry, heads of state, senior officers of the Bank of England and leading financial institutions, NASDAQ-quoted technology companies, their leaders, employees and
members of organisations in all walks of life.
I have presented and/or produced radio and TV news programmes, and have written published and acclaimed columns for organisations such as the BBC,
Reuters Business TV , COI Overseas Radio, The Financial Times newspaper and its group of specialist financial publications. I have edited international business magazines, trained
managing editors at some of the most successful business and technology magazines and worked as a financial adviser in the UK and in Switzerland for several years. Concurrently, I also ran my
own corporate, financial services and technology PR firm for nearly ten years and was a PR executive for several UK government ministries and creative director of several public relations
Executive, Business and Personal Performance Coaching, which involves coaching founders of start-ups, teams, individuals seeking help with career
development/change, business or career or personal or family crises, clients who have been made redundant or who are attempting to return to the workforce, people on parental leave from work,
families, people dealing with confidence issues, anxiety and depression, wellbeing problems or struggling specifically to achieve weight loss, for example, or give up smoking. I coach
both 1-2- 1 and in groups. All clients are treated sensitively, confidentially and professionally.;
Journalism and Broadcasting;
Counselling people with depression and anxiety;
Real estate investing and financial services;
The Alexander Technique;
Ergonomics, Modern Dance, Cricket, Tottenham Hotspur Football Club;
Current Work and Professional Study:
Mentoring the next generation of some of Britain's best qualified coaches as the founder of a community for coaches in North London, UK.
Coaching owners and directors of small and mid-sized start-up businesses.
William qualified as a Personal Performance Coach, his qualification recognised by the International Coaching Federation, in October 2014. He is soon to
qualify as a corporate and executive coach (late 2016).
William is a licensed user of DISC personality profiling technology, a powerful tool for maximising the performances of individuals and
With prior experience as a licensed mentor and life coach over more than a decade, I have helped business owners, employees, managers, sales teams,
parents, and people from all walks of life looking for new ways to learn, develop, grow and raise their performance. I also have a successful record in relationship
I have also coached children with anxiety-related problems such as "ticks", adults with stammers and clients generally with a range of problems, challenges
I coached hundreds of executives in business, include CEOs of leading organisations in various sectors Britain, North America and around the
I also studied cognitive behavioural therapy (CBT) and Neuro Linguistic Programming.
I have studied at the following:
The Coaching Academy (2012-2015) in the UK, becoming a qualified life coach recognised by the International Coaching Federation.
The Kairos Foundation/More To Life (2003-2008), and 2014, in the UK and the USA, becoming a licensed mentor.
Landmark Education (2007- 2012) in Britain, Holland and the Middle East, becoming a Self Expression and Leadership Coach, graduating from numerous courses
The Institute of Financial Studies (2007-2008), being awarded the CeMap 1,2,3 qualifications with distinction.
The Chartered Insurance Institute (1996), for the Financial Planning Certificate, with distinction.
Other professional training/exams/achievements:
Passed in-house financial competency exams set by the Mortgage Times Network in 2007 on behalf of the Financial Services Authority (FSA). Appointed
Representative of the Mortgage Times Network and an approved person with the FSA under his own trading style.
Business Writer of the Year, awarded by the Central Office of Information (1990). Sony Radio Award for Best Financial Programme of the year
Current media work:
William also appears, by invitation, on national BBC and independent radio occasionally to talk about techniques for helping people with depression and
anxiety, including those with post-traumatic stress disorder. He was interviewed by BBC Radio Five Live following the death of actor Robin Williams, for example, in 2014, and has been asked
to comment on current and new techniques for treating people with depression.
Previous media work: William was a full-time journalist, broadcaster, producer, associate editor and public relations consultant from 1988-2005, appearing on
BBC Television, BBC Radio, Sky Television, producing programmes for London Weekend Television and Reuters Business Television, and writing for and appearing in, always on a commissioned or
retained basis, newspapers and publications such as the Financial Times, The Daily Mail, The Sun, Daily Mirror, Daily Express, New Scientist, Communications Week International and on
countless radio stations around the world. He also had regular columns in specialist, industry-leading financial publications such as Moneyfacts, Business Moneyfacts and Mortgage Finance
Gazette and in the technology sector he was commissioned to write regularly for Telecommunications International magazine, and many others. He has also written for publications such as The
Times under a pseudonym, and has ghost written articles and written speeches for Government ministers and business leaders in the UK and overseas.
Previous PR Work: William had his own PR consultancy from 1997-2005, was creative director of another PR firm previously, and wrote news and
features columns for the industry's leading publication, PR Week, for several years. His PR clients included The Bank of England, The Body Shop, The Department of Trade and industry, The
Central Office of Information, The Independent on Sunday (launch campaign), The Foreign and Commonwealth Office, Hewell Packard, Robert Kiyosaki, Dolf de Roos and many other blue-chip